THEIAFINANCE

Market fluency for women with money

Old money wasn’t born fluent. It was taught.

Daily, elegant financial education for women who won’t be talked down to. Markets, risk, and investing — in your language.

No stock tips. No profit promises. Fluency.

The founder’s desk — charts, notes, coffee

Where should you start?

01

Take the quiz

Find your money blind spot in a few minutes.

Start quiz

02

Play the game

Build a fake luxury portfolio and see what your choices reveal.

Enter the boutique

03

Learn the map

Move through finance one concept at a time.

Start learning

Watch finance

Watch finance before you study it.

Every film unlocks a concept: bubbles, leverage, fraud, incentives, liquidity, greed, risk, and the psychology of money.

Theia Watch2015

Movie

The Big Short

Housing bubble · Leverage · Credit risk

Theia Watch2013

Movie

The Wolf of Wall Street

Fraud · Salesmanship · Penny stocks

Theia Watch2011

Movie

Margin Call

Risk models · Leverage · Liquidity

Theia Watch2016–2023

Show

Billions

Hedge funds · Information · Ego

Theia Watch2020–

Show

Industry

Trading culture · Pressure · Ambition

Theia Watch1987

Movie

Wall Street

Greed · Insider information · Ethics

Theia Watch2011

Movie

Too Big To Fail

Banks · Bailouts · Systemic risk

Theia Watch2005

Documentary

Enron: The Smartest Guys in the Room

Accounting fraud · Incentives · Complexity

Theia Watch2017

Documentary

The China Hustle

Fraud · Listings · Due diligence

Theia Watch2017

Documentary

Becoming Warren Buffett

Compounding · Temperament · Patience

The method

Your finance map, filled one day at a time.

You should not have to become a different person to learn money. Some days you want a quiz. Some days a film. Some days one 60-second concept is enough.

Daily

Small moves on purpose: one lesson, one short, one game round. Twelve minutes after dinner is a real curriculum here.

Adaptive

Pick your brain for the day — tired, focused, anxious, curious — and Theia hands you the right format. (Mood-based learning arrives with the app.)

Life-first

Every concept starts from your life — invoices, boutiques, group chats — and only then meets the market and the numbers underneath.

The quiz

Find your money blind spot

Seven real-life scenarios, zero definitions — and a verdict that is kind about you and honest about your instincts.

Take the quiz
Anastasiia, founder of Theia Finance

The founder

Built by someone who actually enjoys explaining this.

Theia started from late-night chart conversations, trading notes, books, mistakes, courses — and the repeated realization that finance is usually explained in the ugliest possible way.

If we got drunk and started speaking charts, unfortunately, that was probably me.
Anastasiia · founder
Read the note

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Built in public. Shaped by its first readers.

Theia is being built in public. Join the early list and help shape the finance app we wish existed earlier.

No spam. No profit promises. Just better money instincts.